Press Release: PostUp Launches New Digital Publishing Suite to Help Publishers Monetize Audiences
AUSTIN, TX--(Marketwired - Nov 16, 2016) - PostUp, a leading digital and email marketing solutions company, today announced the launch of the Continuum Digital Publishing Suite, specifically designed to help publishers and media companies easily share and promote their content across digital channels.
The Continuum Digital Publishing Suite offers:
- Omnichannel publishing capability: Promote your content via email, SMS, social and mobile push, all from a single platform.
- Campaign Visualization: Want to follow up with a text message if they don't open your email? We offer an easy way to create and visualize complex omnichannel campaigns.
- App Creation: Don't have a mobile app? PostUp will create one for you.
- CMS Integration: Decide which stories should go in your newsletter and tag them right from your CMS. PostUp makes it possible to control your newsletter content without even having to log into the platform.
"PostUp understands the publisher and media company space better than anyone," said Keith Sibson, VP of Product and Marketing at PostUp. "With over twenty years' experience serving the industry's leaders -- like Golf Channel, Disney, HBO, Sony, NBC, and more -- we are uniquely positioned to identify and solve publishers' greatest challenges. By automating content sharing and promotion, the Continuum Digital Publishing Suite will make it easier than ever for publishers to focus on the content itself rather than the technical details of deploying it."
Rare.us, one of the fastest-growing news sites in the U.S., has already benefited from the CMS Integration feature, which automatically assembles the daily emails based on the RSS feed from a publisher's CMS. Working with PostUp, Rare was able to automate the mailing process and efficiently scale a daily newsletter program with up to eight category emails per day.
"One of the big appeals for working with PostUp was the full automation through RSS," said Scott Markle, Sr. Director, Audience & Business Development for Rare, "We can have smart emails built out to target users based on what we really think they are going to be interested in."
Relevancy Ring's ESP Buyer's Guide touts PostUp for its experience with publishing, media and entertainment companies, highlighting its "focus on driving optimization, through their own proprietary email and SMS tool and an affordable suite built on integrated partnerships with best-of-breed technology."
PostUp is the leader in end-to-end email marketing technology, from acquisition and compliance through customer lifestyle. With a proven services team, award-winning platform, and handpicked partners, PostUp delivers personalized communications that drive engagement and increase revenues. For more information about PostUp, visit postup.com.