Press Release: Rodale Inc. Launches New Utility-Based Mobile App Platform
NEW YORK, (August 13, 2015) – Rodale Inc., the world’s leading healthy lifestyle media company, today announced the launch of Runner’s World GO, the company’s first in a new series of utility-based mobile applications.
Developed, tested and approved by the experts at Runner’s World, Runner’s World GO is engineered to expand functionality beyond a traditional training and tracking fitness program. Using a blend of utilities, including real-time weather updates from AccuWeather, one of the world’s leading weather information providers, the app is designed to serve as a must-have companion for runners of all skill levels. Tips for what to wear, the best time to run each day, expert training advice and motivation, plus a wealth of relevant Runner’s World content from the newly redesigned Runner’s World website, RW GO offers every runner a goal-oriented, personalized experience.
“We’ve built a mobile app platform and architecture that blends our own trusted content with rich technology and functionality to create an innovative and intuitive multi-platform user experience,” said Beth Buehler, SVP of Digital Operations & Strategy for Rodale Inc. “This new platform enables us to optimize content across our brands and deliver digital tools specifically designed to help people achieve and exceed their health, fitness and lifestyle goals.”
Runner’s World GO, available on IOS devices, can be downloaded at no cost in the Apple iTunes store. A monthly subscription service will be available for unlimited access to Runner’s World’s exclusively designed custom training plans for every distance, lifestyle or maintenance goal.
“RW GO is as close to a running companion as a mobile device can be,” said Runner’s World Editor-in-Chief David Willey. “There is really nothing like it currently in the running space – combining the nuts and bolts of a utility app with expert training plans and the content runners have come to expect and rely on from Runner’s World.”
Rodale Inc. will deploy its utility-based mobile app platform across multiple brands with new products from Men’s Health, Women’s Health, Prevention and Bicycling scheduled to launch throughout 2015.
About Runner’s World
Rodale Inc.’s Runner’s World, the largest and most influential media brand in the running space, is the essential guide for everyone who runs. The brand provides all runners—men and women, from beginners to hardcore marathoners—with the advice and information they need to pursue their goals, the inspiration and entertainment they crave, and a sense of authentic community they won’t find anywhere else. Runner’s World is everywhere its readers and customers are—in print, online, on-screen and on the ground. Through authentic events such as the award-winning Runner’s World Challenge, the award-winning Runner’s World Half & Festival (www.RWHalf.com), and the Runner’s World Heartbreak Hill Half & Festival (www.HHHalf.com), Runner’s World editors forge deep connections and have meaningful interactions with our readers as an organic part of the running community. Runner’s World publishes 18 international editions: Argentina, Australia/New Zealand, Belgium, Brazil, China, France, Germany, Italy, Mexico, The Netherlands, Norway, Poland, South Africa, Spain, Sweden, Turkey, United Kingdom and the United States. For digital updates, visit www.runnersworld.com, Twitter (@runnersworld), Facebook (Runner’s World Magazine), Instagram (@runnersworldmag), and Pinterest (https://www.pinterest.com/runnersworld/).
About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as Rodale U, an online learning platform; EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale's®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit RodaleInc.com and follow us at @RodaleInc.