Press Release: Rodale Unveils Prevention Magazine’s First Ad-Free Edition
NEW YORK, NY and EMMAUS, PA – June 6, 2016– Rodale Inc., the world’s leading healthy, happy living company, today unveiled the first ad-free edition of Prevention magazine. The July issue, which carries no advertising pages, features a bold new editorial vision, new features and formatting, and a more premium look and feel. The magazine will be available on newsstands June 14.
“We are excited to introduce the July issue of Prevention as there is a great need for a trusted source that breaks through the clutter and empowers people with the tools they need to make informed decisions about personal or family health,” said Maria Rodale, Chairman and CEO. “The move to an ad-free model presents an opportunity for us to forward the conversation around health, broaden our appeal to a wider audience and deliver a magazine that today’s health-minded consumer wants, needs and will pay for.”
Designed to be a premium product, the new Prevention features more editorial content, upgraded paper and cover stock, and a perforated back cover so readers can tear off the new coloring page for a dose of art therapy. Other new features include “The Edge,” a front of book section packed with science-backed health service, news, and tips, “The Interview,” an intimate conversation with different leaders in the health space, and “Does it Work,” a feature that explores the effectiveness of the moment’s hottest health items.
Prevention will continue to feature nutrition and fitness advice, essential health and wellness tips and the tools and information for a healthy body, happy mind, and deeply satisfying life. It will also honor its rich heritage as a leader in breaking health news with coverage of the issues that are poised to start a dialogue, including this month’s report on medical marijuana as a more natural alternative to easing chronic pain and an investigative story on the relationship between increases in sunscreen use and the rising rates of melanoma diagnosis.
Newly appointed Prevention Editor-in-Chief, Barbara O’Dair, said: “We are ushering in a new era in health journalism by delivering a magazine that will educate, enable, and inspire readers to take control of their health and wellness. Prevention has always stood alone in its dedication and expertise, and it’s incredibly exciting to build on that legacy in a new, forward-thinking way that helps redefine health for the 40+ reader.”
Highlights from the issue include:
- The New Science of Marijuana – It can relieve chronic pain, migraines, and more. Prevention asks if it’s time to remove the stigma and take a second look at cannabis.
- The Sunscreen Deception -- New research shows many sunscreens fail to protect against skin cancer and can harm us in other ways, too. Prevention investigates and shares five new rules for sunscreen use.
- The Cure for Sexless Marriages– Twenty percent of married couples in the US haven’t had sex in the past year. Prevention has a plan to help couples get their spark back.
- The Interview: Maye Musk– The model and wellness expert talks to readers about life, health, parenting three famous children, and having fun.
- What’s the Catch? – Seafood is one of the most effective fighters of heart disease, depression, and cognitive decline. So why aren’t people eating it? Everything readers need to know to make clean, delicious seafood a part of their daily diet.
- Problem Solved: Acid Reflux--A comprehensive guide to this common health complaint, featuring tried-and-true treatments, surprising solutions, and new and noteworthy options.
With the new ad-free model, the new single copy price for the tablet-sized Prevention is $4.99 (up from $3.99, effective with the April issue). The yearly subscription price also increases to $48.
Prevention.com, which had more than 7 million unique visitors in April, will continue to feature health and wellness content and will continue with a primarily ad supported business model. This fall, the company will roll out a new premium paid digital platform that offers content from the new Prevention magazine as well as more in-depth web exclusives. Customers will get a taste of the enhanced, premium content with the July issue.
About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, online courses and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, the forthcoming Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale's®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit RodaleInc.com and follow us at @RodaleInc.