Press Release: Second Street Acquires Niche Media
This acquisition further expands Second Street’s role as an educator for media. Currently, Second Street alone offers numerous educational resources including the Second Street Lab, Summit, sales workshops, and webinars.
“I have been an attendee and fan of Niche events for over a decade,” said Matt Coen, Co-Founder of Second Street. “I think the world of the Niche portfolio of events and the Niche community that Carl Landau has built over nearly 20 years. We’re privileged to become stewards of this great resource to the industry, and delighted to have the opportunity to work with the Niche team.”
Second Street’s main goal of this acquisition is to help Niche Media maintain and grow. Niche Media will remain its own independent entity.
"I'm super excited to be part of Second Street Media,” said Carl Landau, Grand Poobah of Niche Media. “I've known Matt Coen for over 10 years, and admire what he and co-founder Doug Villhard have built.”
“It was critical to find the right home for the Niche brand, and the big winners are going to be our Niche Publishers,” said Landau. “Second Street has the resources and expertise to develop incredible content, tools, and events to help them generate more online revenue and grow their audiences."
Terms of the deal were not disclosed.
About Second Street: Second Street is a leading provider of private-label online audience engagement and interactive content platforms for media companies including contesting, quizzes, ballots, polls, surveys, email, and data profiling. Based in St. Louis, Mo., they serve more than 3,500 media companies across North America and the EU including print, television, radio, magazine, and online only outlets. For more information, please visit secondstreet.com.