Press Release: Shape Debuts Redesigned "Love My Shape" Mobile App
NEW YORK, NY (August 19, 2015) – SHAPE, a leading millennial women’s active lifestyle brand with an audience of more than 27 million, announced today the relaunch of its free Love My SHAPE mobile app for iOS and Android systems. Coinciding with SHAPE magazine’s September 2015 issue, which hit newsstands Aug. 18, the redesigned app seamlessly connects the brand’s print, online, social media and event platforms.
Redesigned with integrated marketing and technology firm BlueSoho, the Love My SHAPE app offers a vibrant new design and easier navigation. Additionally, SHAPE magazine now features more mobile-enhanced editorial and promotional pages than ever before, with every product featured now scannable and shoppable.
“SHAPE is already a go-to source for fitness, food, beauty and fashion through our print, online and social platforms,” says John Balen, SHAPE Associate Publisher/Marketing. “We wanted to make it easier than ever for our audience to access our tremendous lifestyle resources, as well as participate in exclusive promotions, campaigns and content experiences. With the Love My SHAPE app, which is exclusive in our competitive set, our readers are instantly connected with our various brand touchpoints with a tap of the screen.”
App features include:
- The ability to activate mobile-enhanced content and promotions from the current issue of SHAPE and from signage at SHAPE events.
- Easy access to trending content on Shape.com; sweepstakes; and exclusive videos, including behind-the-scenes from SHAPE cover shoots and instructional fitness, beauty and fashion demos.
- Event hubs to discover and register for SHAPE events.
- Social hubs with easy access to SHAPE Instagram galleries.
- Cutting-edge mobile technology, including geo-location; image recognition; augmented reality; and contextual content within an easy-to-use, intuitive and visually clean platform.
“When we get this excited about any of the myriad of amazing products we talk about in SHAPE, we know that our readers will, too,” says SHAPE Editor-in-Chief Elizabeth Goodman Artis. “Our Love My SHAPE app allows you to scan the items we feature and purchase them right on your phone, immediately. But it does more than grant you buying power. The refreshed app is also easier to navigate, allowing you to customize and share all of our content faster—because sometimes you want 28 variations on a plank or a different avocado toast recipe every day of the week, and you want to let your readers in on these things as well.”
Launched in 1981, SHAPE helps women achieve the best versions of themselves while understanding that healthy living is more than an endgame—it’s a source of personal joy and lasting reward. SHAPE is published 10 times a year with a rate base of 2.5 million and an audience of 27 million, reaching women across all platforms, including the 8.5 million users on Shape.com and Fitnessmagazine.com, and through award-winning consumer events and innovative brand extensions. Visit us online at: http://www.shape.com/ | Facebook: https://www.facebook.com/SHAPEmagazine | Twitter: @Shape_Magazine | Instagram: @Shape_Magazine.
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile, tablets and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches a multi-channel audience of 220 million consumers monthly, including more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.