Press Release: Time Inc. Expands Its Audience to a Record-Breaking 139 Million Uniques
NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) reaches its largest digital audience ever with more than 139 million monthly unique views (+27% YoY and +6% MoM), based on comScore's latest monthly US multi-platform report for September 2017. Traffic from mobile devices, including smartphones or tablets, was up 37% at 116.3 million UVs; about 93.7 million UVs (+38% YoY) are mobile-only visitors. Mobile visitors now represent 84% of Time Inc.’s total digital audience with a reach of 59% of total mobile internet users in the US.
"With 30 million print subscribers and a digital audience of 139 million, we are leveraging our massive scale and powerful brand portfolio to serve our consumers anytime, anywhere across platforms -- this is the foundation of our strategy as we move quickly to generate new revenue streams and deliver growth," said Rich Battista, President and CEO of Time Inc.
Time Inc.'s People Entertainment Weekly network continued to rank No. 1 in the Entertainment News category with 62 million UVs (+18% MoM and +9% YoY) as its Lifestyle Network climbed to 50 million UVs (+8.5% MoM). The Sports Illustrated Group also generated a new traffic record with a total digital audience of 60.4 million UVs (+22% MoM); the group now ranks No. 4 in the Sports set, up from No. 3 the previous month. More than half of Time Inc.’s sites experienced double-digit MoM or YoY increases in September, including PEOPLE.com with 43.3 million UVs (+22% MoM and +26% YoY); EW.com with 21.5 million UVs(+15% MoM and +15%YOY); and SI.com with 22 million UVs (+34% MoM and +62% YoY).
About Time Inc.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple, Southern Living and Travel + Leisure, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.