Press Release: Time Inc. Launches Real Time, An Advertising Product Providing Trending Content & Social Promotion
New York, NY (January 4, 2015) – Time Inc. (NYSE:TIME) Executive Vice President of Global Advertising Mark Ford today announced the launch of Real Time, the latest product in the company's growing portfolio of advertising solutions. Real Time is a premium offering that provides advertisers 100% share of voice on trending content across Time Inc.’s domestic websites in addition to integration within the social promotion.
“As an ultra-premium network, Time Inc. is committed to offering best-in-class solutions for our partners to ensure their messaging is aligned with content that our engaged audiences care about most,” said Ford.
Powered by its proprietary technology to track trending content and retarget its most active social audiences, Real Time allows Time Inc. to push out promotional units from its own social platforms to maximize further user engagement. To ensure that the most active users see promoted messages, Time Inc. has built dozens of custom content segments with which its audiences engage the most, including beauty, food and travel. Advertisers can tap into these groups or customize their own audience segments.
Volvo Cars of North America is the first partner to leverage this new capability.
“As we relaunch the Volvo brand in the US, we are doing so with a highly targeted marketing strategy. It’s all about being relevant to the right consumers. With Real Time, we’re able to curate trending content that means the most to people in our target group and deliver a dynamic experience that fits their particular mindset,” said Bodil Eriksson, EVP, Product, Marketing and Communications, Volvo Cars of North America.
Mindshare, Volvo’s media agency, brokered the media partnership and worked closely with Time Inc. to tailor the execution to connect with luxury consumers through engaging lifestyle content.
Time Inc. has partnered with social media technology company SocialFlow, whose platform evaluates the attention of social audiences in real time. SocialFlow activates this data about conversations that matter for Time Inc. by enabling the targeting and delivery of ads by demographic and topical category to their large and highly attentive social media audience.
“SocialFlow is thrilled to power the Real Time solution,” said SocialFlow CEO Jim Anderson. “Together we’re going beyond traditional media reach to actually ensure the attention of Time Inc.’s large and valuable social media audience.”
Time Inc. is the number one engaged media company on Facebook and Twitter and publishes the most content to social networks, according to data used to create the MPA Social Media Report released in October 2015. The MPA data tracks social performance across four premium networks on 556 media properties and spans 275 different companies.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new company devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.
SocialFlow is the premier social marketing optimization technology company that enables the world’s most powerful brands to drive superior results with their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and seamlessly integrates businesses goals with a company’s social media strategy. Founded in 2009, New York-based SocialFlow works with numerous well-respected brands and publishers, such as Burberry, Forbes, Pepsi, Walmart and Stuart Weitzman. To learn more about SocialFlow, please visit us at www.socialflow.com. The company has recently been cited by Forrester Research and Gartner for being an exceptional social marketing solution.