Press Release: Time Inc. Partners with GameOn to Bring Real Simple to Facebook Messenger Just in Time for the Holidays
SAN FRANCISCO, Dec. 22, 2016 /PRNewswire/ -- GameOn, an industry leading mobile engagement platform helping premium content providers improve the fan experience, today announced a partnership with Time Inc. to bring Real Simple to Facebook Messenger, giving consumers holiday gift guide advice, daily finds, and content delivery.
Real Simple on Messenger is designed to meet two core audience needs: Gift Guide Helper and daily content delivery.
- At any time, users can engage the Gift Guide Helper for help finding the ideal present for someone on their list. Real Simple on Messenger will ask a few basic questions, and return a group of the brand's gift guides based on their answers.
- The editorial team at Real Simple will deliver daily tips, tricks, gifts, and recipes to subscribers through Messenger, so hosting the perfect holiday party is easier than ever before.
"GameOn has learned a lot building chat technology for sports fans over the past several years," said Alex Beckman, Founder and CEO of GameOn. "We started to see trends in our data and repeated user behavior suggesting that what we built for sports fans would support the needs and desires of fans of more than just sports. Our investment in our tech stack and team has made this growth opportunity feel natural and we look forward to tackling an even bigger opportunity with amazing partners like Time Inc."
"Interacting with our audience and having genuine two-way conversations gives us countless opportunities to highlight all of Real Simple's great editorial content that readers have come to depend on during the holiday season," said Regina Buckley, SVP, Digital Business Development and Business Operations at Time Inc. "Finding new and efficient ways to serve our content, when and where the reader needs us, is the future of our digital strategy."
About Time Inc.
Time Inc. is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.'s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People's Sexiest Man Alive, Sports Illustrated's Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.
About GameOn Technology
GameOn Technology is a mobile engagement platform for fans, accessed through the GameOn mobile app (iOS/Android). GameOn users create private Huddles with friends to follow all their favorite teams, live games, highlights, and engage directly with other fans in real-time through chat, push notifications, stickers, and emojis. GameOn also provides a turnkey mobile presence for content creators, such as sports podcasts, publishers, and broadcasters. Backed by an investment group including Joe Montana and Snoop Dogg, GameOn works directly with current and former professional athletes to grow and monetize their personal brands, including T.J. Ward, Brandon Marshall, Yasiel Puig, Chris Mullin, and Sydney Leroux, as well as celebrities and music artists such as E40, Riff Raff, and Ty Dolla $ign. For more information on GameOn, visithttp://getgameonapp.com