Press Release: Time Inc.’s Food & Wine and Drizly Form Partnership to Combine Cocktails, Content and On-Demand E-Commerce
BOSTON—(BUSINESS WIRE)—Drizly, the technology company pioneering fast, convenient alcohol delivery across the U.S., and Time Inc.’s (NYSE:TIME) FOOD & WINE, the ultimate authority on the best of what's new in food, drink, travel, design and entertaining, today announced a first-of-its-kind partnership to combine on-demand e-commerce and authoritative content in the world of beer, wine and spirits.
Beginning today, FOOD & WINE will curate cocktail recipes, wine recommendations and pairings through its own Drizly Premium Brand Hub, an immersive content-and-commerce experience for consumers. This new hub debuts as FOOD & WINE re-launches its website with a reimagined user experience.
Launching with more than 20 classic cocktail recipes, every ingredient and recommendation on the FOOD & WINE Brand Hub is shoppable, allowing consumers to purchase items online for on-demand or future scheduled delivery. The FOOD & WINE Brand Hub will be regularly refreshed by FOOD & WINE to reflect timely features as well as industry trends.
"Drizly’s e-commerce solutions are not only powering unprecedented choice and convenience among drinkers, they also have strategic value to publishers and beverage alcohol brands," said Michael DiLorenzo, senior vice president of marketing for Drizly. “We’re thrilled to partner with FOOD & WINE to bring an authoritative point of view and delightful on-demand shopping experience to our users.”
In addition to its curated Premium Brand Hub on Drizly, FOOD & WINE will also create opportunities for its beer, wine and spirits advertising partners to participate in Drizly’s on-demand e-commerce capabilities. As a result, FOOD & WINE advertisers can shorten the distance between its audience and their products. The launch partner with featured product is Appleton Estate.
Christina Grdovic, SVP/Publisher of FOOD & WINE said, “At FOOD & WINE, we’re all about bringing the best to wine and food lovers everywhere, and this partnership helps fulfill that mission. We love the idea that you can discover a great recipe on our site and then have the ingredients conveniently and quickly delivered—in an hour or less! It is a fun way to provide a great service for our audience while at the same time offering our partners incredible access to an engaged consumer.”
ABOUT FOOD & WINE
FOOD & WINE is the ultimate authority on the best of what's new in food, drink, travel, design and entertaining. FOOD & WINE has an extensive social media following on Facebook, Twitter, Instagram, Pinterest, Tumblr and Foursquare. FOOD & WINE includes a monthly magazine; digital editions on the iPad, Kindle Fire and Nook Color; a website, foodandwine.com; a books division; FWx, a digital brand and website for millennials; plus newsletters, clubs, events around the globe and a restaurant partnership, Chefs Club by FOOD & WINE.
Drizly™ is the technology company powering a superior shopping experience for beer, wine and liquor. Combining the best selection and price, content-rich and personalized shopping experiences, and the speed and convenience of on-demand delivery, Drizly delivers "The Joy of Drinking™" to legal-age drinkers across the United States. Backed by a world-class group of angel and institutional investors, the company has raised $17.8 million to become a superior place to shop for beer, wine and liquor in Austin, Baltimore, Boston, Chicago, Dallas, Denver, Hoboken/Jersey City, Indianapolis, Los Angeles, Minneapolis/St. Paul, New Orleans, New York City, Providence, Seattle, St. Louis and Washington, D.C.