Press Release: U.S. News & World Report Generated Half a Billion Visits in 2016
Washington, D.C. – Jan 26, 2017 – U.S. News & World Report strengthened its longstanding position as the global authority in rankings and consumer advice in 2016, generating nearly half a billion visits to its websites last year.1 Audiences sought out U.S. News' rich data, journalism and comparative tools for help making important decisions, from finding the right hospital to picking the best college.
Here are some of the important decisions U.S. News helped with in 20162 :
- Health: Close to 200,000 people a day visited usnews.com to make a decision about their health care, from finding a doctor to researching a hospital. Nearly 15,000 people a day sought help with cancer-related care.
- Money: On a daily basis, nearly 200,000 people came to the website to research stocks, advance their careers and save for retirement. Engagement with U.S. News' investing content, including Best Stocks and Best Mutual Funds, went up 27 percent last year.
- Education: U.S. News helped approximately two million people a month learn about pursuing a graduate degree and nearly 100,000 people a day understand their college options. Each month over 450,000 people internationally learned more about applying to U.S. universities.
- Travel: 100,000 people came to U.S. News daily to plan their next vacation, with over 50 percent looking to travel outside the United States.
- Cars: U.S. News Best Cars helped nearly 100,000 shoppers a day with a car-buying decision. Close to 80 percent of those car-shoppers reported that the U.S. News site influenced their car purchasing decision.
- News: Citizens, business executives and leaders of governments across the globe used the new Best Countries rankings – one of the top 10 most trafficked web pages in U.S. News' News & Opinion channel – to compare countries on issues of importance, from the environment to innovation. News & Opinion audience increased by nearly 40 percent last year.
In 2016, U.S. News also developed dozens of new resources to help decision makers, including the new Best Places to Live and Best Countries rankings; expanded hospital rankings and a more rigorous assessment of the nation's nursing homes; and the largest and most comprehensive assessment of research universities worldwide. U.S. News added 76 new employees across all areas of the company, including Technology, Product, Editorial, Data Analysis and Sales, and expanded into new space in the Georgetown area of Washington, D.C.
"By combining rankings with journalism, we've delivered information that drives positive outcomes for people in the decision making process. When you measure things like we do it creates a marketplace with multiple ways to monetize the business segments we serve," said Bill Holiber, President and CEO of U.S. News. "We're looking forward to continuing the momentum in 2017. On tap next year are new tools to help patients find the right doctors, fresh investing content, and a brand new ranking to help citizens better evaluate their elected leaders."
About U.S. News & World Report
U.S. News & World Report is a digital news and information company that empowers people to make better, more informed decisions about important issues affecting their lives. Focusing on Education, Health, Personal Finance, Travel, Cars and News & Opinion, usnews.com provides consumer advice, rankings, news and analysis to serve people making complex decisions throughout all stages of life. More than 30 million people visit USNews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.
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