Press Release: Meredith Launches Video Platform SweatTV
NEW YORK, NY, (August 27, 2015) – Fitnessmagazine.com, the multi-brand and multi-voice digital destination reaching 8.5 million unique visitors per month through Meredith Corporation’s (NYSE:MDP; www.meredith.com) Active Women’s Lifestyle Network, today announced the launch of SweatTV, a premiere online workout portal that features more than 200 instructional exercise videos and delivers a premium viewing experience without commercial interruption.
Hosted on Fitnessmagazine.com, which recently debuted a redesigned look and user experience, SweatTV is a resource for high-quality workout videos that are mobile-first and tailored to women’s individual fitness needs.
The portal offers workouts that target each body part, including abs, arms, and thighs; and workout type, including yoga, cardio and post-pregnancy. Each workout is divided into video “playlists” of individual workout moves, so users can jump to and replay specific sections for additional instruction.
SweatTV is fueled by Fitnessmagazine.com’s library of original videos, but also delivers content from partners including Shape.com, FitStar, Grokker and POPSUGAR to create the ultimate destination for the fitness enthusiast.
“Workout videos are by far one of the most popular reasons consumers visit Fitnessmagazine.com,” says Melissa Inman, General Manager of Fitnessmagazine.com and Shape.com. “So we saw building a destination site for workouts as a huge opportunity. Through SweatTV, we’ve curated an extensive library of videos so users can easily find the workout they’re looking for. And with 60 percent of our users accessing the site on mobile and 33 percent of video views taking place on mobile, we made it a priority to optimize the platform on those devices for on-the-go workouts when traveling, at the gym or at home.”
To enter the SweatTV portal, users can either become members or choose and complete a commercial message from one of three brands. Upon completion of membership or a sponsored message, consumers are provided with a commercial-free workout experience for 24 hours.
“Ad models that deliver value to consumers perform best for our brand partners,” says Marc Rothschild, Senior Vice President of Meredith Digital. “With SweatTV, we’re offering commercial-free access to workout playlists, and, in turn, brands are provided with an engaged consumer who opts to watch their 100 percent viewable message.”
Propel serves as the premiere partner for the SweatTV launch, promoting its new Propel Electrolyte Water through cross-platform digital video.
“We’re thrilled to take advantage of this first-to-market opportunity to reach Meredith’s audience of active women,” says Gina Hardy, Propel Marketing Director. “SweatTV on Meredith provides great context to introduce Propel Electrolyte Water—an unflavored, no-calorie water with Gatorade-level electrolytes—to an audience that makes fitness a priority.”
SweatTV will also launch a companion iOS app later this year.
About Meredith Corporation
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile, tablets and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches a multi-channel audience of 220 million consumers monthly, including more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Propel Water, a product line of The Gatorade Company, includes a portfolio of beverages for people that are passionate about fitness. The brand’s product offerings include Propel flavored water, Propel liquid water enhancer and Propel powder packs. The newest product in the Propel portfolio, introduced in 2015, is Propel Electrolyte Water – a crisp, unflavored, premium water with Gatorade®-level electrolytes for next-level hydration.