Primedia Builds a Crow's Nest
Primedia hired long-time magazine editor Elizabeth Crow as the company's first editorial director for its more than 150 magazines, which include Seventeen, Motor Trend, and Automobile.
Crow, who started her career as an editorial assistant with The New Yorker, says moving to Primedia is a homecoming of sorts as she spent eight years as executive editor of Primedia-owned New York magazine. She leaves Rodale's women's health group where she was editorial director since April 2001, responsible for overseeing such publications as Prevention magazine. At Primedia she will report to David Ferm, president of magazines and media.
"I am thrilled to move to Primedia because their magazines are market leaders," says Crow. "There is nothing I like better than taking strong products and helping them grow."
"Elizabeth is a superstar and we are delighted to have her join our team," says Ferm. "She brings an enormous wealth of talent, has a proven track record for building media properties, understands the dynamics of running a magazine and is a major player in the industry."
While editor of Parents magazine from 1978-1988, she developed and implemented its relaunch earning the National Magazine Award for General Excellence. After spending five years with Gruner + Jahr USA Publishing from 1988-1993, she moved to Mademoiselle where, as editor-in-chief, she was responsible for its relaunch in 1994.