Primedia Launches Third Auto Guide in S. California
Primedia Consumer Guides recently launched its new Inland Empire Auto Guide, a free, weekly color publication for consumers, featuring used cars, SUVs and trucks for sale by auto dealerships throughout the San Bernardino and Riverside counties in California.
Inland Empire Auto Guide becomes the company's third automotive publication serving Southern California, the nation's largest automotive market. The move is consistent with Primedia's approach of expanding into areas with high demands for automobiles.
"In this year alone, we have dramatically increased our auto guide presence in important markets across the nation and have further expanded our relationships with our auto-dealer customers," says Bob Metz, chief executive officer. "Our integrated offering of our targeted publications delivered to the consumer where they live and shop, and our comprehensive Internet presence, enables us to provide tremendous value to our advertisers."
The auto guide is available at major grocery chains and hundreds of retailers throughout the Inland Empire area. Primedia Consumer Guides also publishes and distributes apartment and new home guides and is a division of Primedia, a targeted media company.