Print Sales Rise
The June monthly print market survey compiled by the Printing Industries of America (PIA), reports total May 2002 print sales were up just under 1 percent from May 2001 levels, and monthly print sales continued to climb, up an average of 2.6 percent in May from April 2002 levels. It was the first increase in total monthly printing sales from year-earlier levels since the summer of 2001.
"Although the up-tick is slight, this represents a significant turn around in print markets," says Ron Davis, chief economist of PIA. "While there is growth, it is important to note that this month's numbers are being compared to May of last year, and in 2001 the industry suffered severely depressed sales."
Of the survey respondents, 48.6 percent said sales were up from last year while 45.0 percent reported a decline in sales compared to last May. When asked for their monthly sales results, six out of 10 said sales increased while just over 35 percent reported a sales decline. Of the firms that responded, 58.7 percent said their sales increased in May 2002 compared to April 2002, while 35.8 percent said their print sales declined 35.8 percent for the same period.