Print Starts Here
"In the current era of consolidation and Web-based publishing and e-commerce, it is easy to see that staying healthy depends on maintaining a business that is efficient and effective," explains Tim Dalton, author of The Printer's Guide to Waste Reduction: Managing Waste As A Key to Continuing Competitive Advantage. Dalton is just one of several authors who have contributed technical prowess to the National Association for Printing Leadership's (NAPL) long line of industry publications. Most recently, Rochester Institute of Technology Professor Frank Romano conceptualized and produced the organization's latest publication, a Pocket University Book Series featuring 34 digest-sized reference books that explain the fundamentals of print-related technology and concepts. The series was christened at Chicago's PRINT '01 by contributing scholars, Romano, Dalton and David Broudy. The book includes complete information on a wide variety of printing and publishing concepts, including: PostScript, fonts, EPS, TIFF and PDF files, QuarkXPress, InDesign and Photoshop programs, RIPS, dot gain, digital photography, HTML and XML, trapping, imposition, digital and variable data printing workflows, paper, binding and finishing, e-business, digital asset management, presses, color management and proofing.
The new series also features newly enhanced versions of Profit XL, a business management software developed specifically for the printing industry. The software includes a computer-to-plate (CTP) module that provides printers and printing managers with an efficient way of determining economic impact of installing CTP systems. "From novice designer to CSR to sales pro to seasoned printer," says Romano, "these books should be in every printing house, service bureau and design firm. We've put these books together to make the new world of print clear and accessible to everyone in the industry."
According to NAPL President I. Gregg Van Wert, "By breaking down the major techniques, tools and trends in the printing industry today, the Pocket university Book Series offers clear definitions and techno-speak you hear everyday. Short, to the point and written in plain English, they explain everything from Acrobat to XML in terms even a novice can understand." He also explains that NAPL's continued overall focus on providing effective tools for growth through timely economic forecasts, publications, seminars, workshops and membership program targets all five professional graphic arts markets. He adds, "It's also an important opportunity for the printing and graphic arts communities to learn more about the value of membership."