Print Will Never Die
Yet this happens all the time. A content management system for cross-media publishing can alleviate these challenges, while ensuring content integrity and improving efficiencies. Content management systems for cross-media publishing easily transform technical documentation into print, Web, CD-ROM or wireless media.
Although some Web content management vendors say they can manage an organization's print content, the fact is they can't do so easily. That's because Web content management systems don't break content down to the component level, as cross-media publishing content management systems do.
An opportunity that's frequently associated with print content is reusing the content at the component level. Typically, much of the documentation for "product version 1" can be used for "product version 2," given the organization can easily reuse the appropriate components.
Even better, if relationships are built between foreign language components and English components, translation costs for new content are minimized. The translation take places at the component level, and only components that change between versions need translation.
In addition to Web output, content management systems for cross-media publishing work with complex style sheets required for layout and design of print content. The style sheets can be easily applied to Web pages, PDF files or CD-ROMs.
There are several other key features organizations should consider when evaluating cross-media content management systems. Because most content contributors within organizations aren't techies, it's important for content management systems to be easy to use, without requiring programming skills.
Some content management systems also integrate easily with third-party editing tools that content developers are already using. Likewise, a content management system with a Web interface makes remote access easy, and can prevent duplicated efforts and out-of-sync document versions.
By providing remote user access, only authorized users get access to the most current version. Additionally, a content management system should offer version control that grants access to only one user at a time. It should also offer a redline report of historical and deleted content.