The Printer's Promise: We've Changed
Some printers are moving more into digital content management. What does that mean for your operation?
Davidson: Welcome news. Because we saw the sea-change coming, understood and accepted it as our 'new world,' we have already become much more than printers. We are solutions providers in every sense of the word-providing technology-based solutions for pre-production print as well as delivering a wide range of content platform and management tools and services tailored to readers. As service providers who have served publishers successfully for over 100 years, we fully expect to be major players in the industry for decades to come, regardless of what platform or device is needed to distribute the content.
Roberts: As mentioned earlier, media convergence is a better opportunity than content management. In the old days, the axiom was that the printer who holds the film holds the next printing. This has not translated so comfortably in the digital era. Digital content is not so expensive to manage anymore in-house, and many of the repurposing has nothing to do with print files anyway. I believe that DAM (digital asset management) will continue to migrate in-house with our customers managing it, and trying to wrestle it away will be futile.
Where do you think opportunity lies for printers in this market?
Davidson: Print will always have its place. We have delivered to the highest standards on that front for decades, and we only know one way to deliver print products-with the best quality and service in the industry. That won't change-in fact, in the face of this digital content evolution, print may also evolve [in]to a high-quality prestige product, where craftsmanship and pride-in-quality matters even more. Our customers have seen that we have been nimble and quick to assess the changes in the market, delivering quality technology solutions, ... technical support and service. ... It's easy to deliver a technology solution. It's quite another thing to support it thoroughly and thoughtfully.