The Printer's Promise: We've Changed
What do you think the magazine printing industry will look like 5 years from now? 10?
Davidson: Without a doubt, magazines will still be in existence, and I'm sure that they will be progressively easier to access. It's the form magazines will take that I couldn't even guess at, based on the seismic change we've already seen in this industry over the last few years.
O'Donley: The printing industry will still be strong in the years to come. Print will never go away. We will see fewer players ..., and those who do survive will offer a wider range of services.
Roberts: I suggest that in the future magazines will be oriented to being an event for people with time. If you take notice to what impact film had on theater, or what TV's impact on movies has been, you can appreciate that magazines are in for more change. Will magazines hold on to the middle class? Will the middle class hold on anyway? I am no clairvoyant, 'but strap in, cause it gonna be a bumpy ride.' PE