Master Manufacturer: The Modern Printer’s Evolution
Cutting Costs While Growing
Printers are prepared to develop or acquire digital edition technology, but as David Fry, chief technology officer of Fry Communications, says, "We're in a no man's land between what we can do today and where we'll need to be in five years, when users will consume content on all kinds of devices. It's a beautiful world of the future, but to get there is painful and potentially expensive, until the readership levels provide the necessary economics."
Fry's view of the future includes lowering publishers' costs and increasing distribution to new audiences. To cut costs and streamline the editorial operation through page makeup, the company offers cloud publishing services. "The goal is to provide everything a publisher might need to put pages together, manage ad pages, move content to mobile devices and track results. We put it all into cloud computing," Fry says. Fry integrates software from several vendors and acts as host, with publishers able to access their files and systems via the Web.
The print content management software uses Woodwing's Smart Connection Enterprise and dataplans' Journal Designer, with connections to Adobe InDesign. The user gains all the benefits of document management—version control, a central repository and collaborative tools—plus standardized content management, from pages to mobile to Web.
To help publishers reach new audiences, Fry partnered with nStein, the company whose software powers websites for companies like Condé Nast, The New York Times and Hearst. "nStein is a Web content management system that does semantic analysis of text," Fry explains, "and can generate links automatically and dynamically, finding related content … of interest to the user."
These are just a few examples of each printer's new service portfolio. Your options are even more numerous, as competing third parties also specialize in these technologies, and printers are increasingly willing to sell new services unbundled from printing.