Still Fit to Print
Jensen: Transcontinental continued to advance its sustainability initiative and published the company's first sustainability report of 2009 earlier this year. Our intention is to actively commit to sustainable development by integrating social, financial and environmental considerations into our day-to-day business operations and long-range planning. We refuse to let economic conditions alter our sustainability objectives.
We also rolled out our new Marketing Communications Sector and further strengthened those services by acquiring Redwood Custom Communications (which evolved into Totem, a leading custom-media agency) and Conversys, a proven leader in helping companies optimize their digital promotions, increase their revenues and create a valuable, loyal customer base.
Our printing of the San Francisco Chronicle started successfully in July, and we were also awarded two new six-year contracts with Rogers Communications.
Our future development is always grounded in the same approach—listening to customers. Based on those dialogues, we expect to continue expanding services in multiple channels that meet the needs of our publishing clients. That's why Transcontinental added digital communication platforms and one-to-one advertising to our product and service offerings in recent years. For us, this is a natural evolution that synchronizes effectively with our ongoing mission to enable publishers to assist their advertisers in identifying, reaching and maintaining their target consumers.
Where do you see things going as you move forward in 2010 and beyond?
Angstrom: Change will continue. Technology will continue to improve. Competition fuels improvement. Achieving results for customers will always provide a market to serve.
Simon: We are making sure our clients have the latest in technology on all fronts, on the press side and the digital side as well. We continue to make investments in the business—world-class equipment and expert staff.
Jensen: Although multichannel publishing is here to stay and Transcontinental will continue to invest, we think there is also a growing recognition of print's important role in any multichannel approach. A positive sign is "Magazines: The Power of Print," which is an industry-sponsored campaign to remind advertisers that the print magazine medium is still very much alive and performing well.