PrintMedia Conference & Expo Draws Top Executives
Despite a run-in with a snowstorm for the second year in a row, the PrintMedia Conference and Expo, held in conjunction with the BookTech Conference and Expo, drew nearly two thousand publishing industry executives to the Hilton New York on March 7-9.
A New Setup
The Conference and Expo started with a new twist. Day one, which in past years featured the keynote and the opening of the exhibit floor, was set-up day for Expo exhibitors this year, while conference attendees filed into the meeting rooms for day-one sessions.
The first session of the conference was a hit among magazine and catalog publishers, as it addressed a challenge every print buyer faces: analyzing printing bids. The speaker, publishing consultant and PrintMedia columnist Steven W. Frye, has negotiated contracts for dozens of major magazine and catalog publishers over the years, and he had many experiential tales to share with PrintMedia Conference attendees, as well as a step-by-step plan for obtaining accurate, organized bids and selecting finalists before choosing the print provider that best suits your company's specific goals and needs.
Some quotes from Frye's presentation that attendees took with them to help analyze printing bids:
• When you hire a printer, you hire the other half of your company.
• Even if you love your printer, when your contract comes up for renewal, go shopping. Things change, the market changes, prices change.
• Only negotiate prices with the company you want to do business with at the end of the process. Nickel-and-diming makes things more complicated and makes the printer defensive.
• Ask for samples from a prospective printer that are printed at the same plant, on the same presses and on the same paper as your publication.
An afternoon track conducted by IDEAlliance, a nonprofit membership organization dedicated to advancing user-driven, cross-industry technology solutions for the publishing industry, focused on how standards and best practices simplify an end-to-end supply chain in the publishing environment.