PrintMedia Conference & Expo Draws Top Executives
"We're happy to have a partnership with IDEAlliance to develop content on standards and best practices in the industry," says Mark Hertzog, publisher of PrintMedia magazine. "[IDEAlliance] discussed standards in the industry that were of interest to magazine publishers, book publishers and ad agencies."
PrintMedia Conference's 15 Minutes of Fame
The doors to the expo floor opened on Tuesday morning, shortly after the conference made its national television debut on the CBS "Early Show." The PrintMedia staff was joined by dozens of exhibitors and speakers in the "Early Show" plaza at 7:30 a.m. to promote the conference to a national audience.
On the show floor, almost 120 exhibitors displayed a panoply of tools and resources ranging from workflow software to color-management solutions to cross-media publishing solutions. Printers were also on hand, offering full-service programs, and paper companies offered leading-edge paper products.
Major players in color-proofing systems all displayed their latest technologies, including Creo, DuPont Color Communication, Enovation, Hewlett-Packard, Integrated Color Solutions, Kodak Polychrome Graphics and Serendipity Software Pty.
Among the many workflow solutions on display, Savvis Communications launched Wam!Net Content Submission Portal, a service that offers companies a simple and secure way of receiving editorial content and photographic images through a single, customer-branded, Web-based submission portal. Publishers that receive their data through multiple sources, such as CD, e-mail and file transfer protocol, can streamline the process and receive that same information from one source through a portal customized for each publisher's need.
"Publishers spend too much time gathering digital images from multiple sources, which [then] need to be sorted and organized," said Melissa Fox, director of marketing with Savvis Communications. "Typically this content has no information or metadata associated with it, making the review process even more challenging. With our Content Submission Portal, digital images are submitted with identifying metadata to one location where [the images are] reviewed, organized and distributed."