PrintMedia Conference & Expo Draws Top Executives
Allen said, however, that National Geographic expects its use of digital images to increase to 30 percent or even 35 percent by the end of this year.
With the publication of the March issue, Allen stepped down as the magazine's editor-in-chief, and will devote his "free time" to other projects such as a vacation—something he hasn't taken in 10 years—and to writing a book.
Top-of-Mind Issues Addressed by Industry Experts
Many of the conference sessions held through day two and three of the PrintMedia Conference and Expo addressed issues that are on the top of the minds of the printer's customer. One session focused on the most pressing challenges in magazine workflow today—with panelists such as Bob Wiemers, operations director of the Boy Scouts of America's magazine division, and PrintMedia columnist and industry consultant Bob Sacks of The Precision Media Group, discussing new technologies and best practices on the horizon for magazine publishers.
Variable data printing and digital soft proofing were among other topics that drew significant interest from attendees. Industry experts were on hand to present case studies demonstrating effective examples of personalized print production projects. Eve Asbury, executive vice president and director of print and digital production for Saatchi & Saatchi, was among the panelists leading the presentation about how soft proofing has played a critical role in speed and overall efficiencies, major factors in today's print market.
With the final hours of the show on Wednesday, March 9, plans for the PrintMedia Conference sessions and Expo exhibitions were already under way for next year's event, scheduled for the Hilton New York, March 20-22, 2006. For information on the 2006 PrintMedia Conference and Expo, visit www.PrintMediaExpo.com.