Prioritizing the Next Stage of Publishing
PE: Are you moving in any particular direction with monetization models?
Carrigan: It's hard to generalize … but we love end-user revenue. It's a big priority. We're very excited about generating more end-user revenue in the mobile space because of the ability … to give highly personalized content that has very easy payment mechanisms—whether iTunes or other emerging methods. But the ad piece obviously is also a big priority—the advertising/sponsorship/events exhibitor space. That is important to us.
You have to treat each market differently, and in some markets there's a great opportunity to drive subscriptions, even for trade brands. That's why we have focused business units in each of these markets. We don't manage Germany from Boston. In each country, we have a CEO and a dedicated business unit that's dealing with the issues in their local market, so we can take advantage of the difference and the opportunities in each of these markets.
PE: That ties back to what you said before about having your ear to the floor and really being able to track everything in each market.
Carrigan: That's of fundamental importance. All kinds of good things happen when you listen. It seems like a blinding glimpse of the obvious, but it needs to be said, and it is our company's philosophy and … where all these things launch—it comes from that dialogue with the customer.
CEO, Chairman of Asset International
Asset International is a business-to-business information and technology company offering data analytics products primarily targeting the financial services industry. The company specializes in acquiring undercapitalized smaller firms and providing "growth equity," allowing them to invest and expand.
"We want to find companies that have really good assets and brands, but haven't really had the resources to make the migration ... to more of an integrated solution for our advertising partners, or they don't have the resources to go global," Casella says. "So we've brought capital to the table."