Prioritizing the Next Stage of Publishing
PE: How are you prioritizing these initiatives?
Weber: We have become very protective of our time and opportunities, and we all embrace a mantra of 'think a decimal bigger.' New business ideas have to have either quick or substantial payoff and usually both. Farm Journal is not a subsidiary of a large corporation or [private equity]-backed with deep pockets; we're investor-owned, but row our own canoe. We strike out sometimes, but we come to bat a lot, and our batting average is pretty good. Farm Journal Media has a very creative and motivated culture.
PE: Where do you see publishing in five years? Ten years?
Weber: The business of business information and media hasn't fundamentally changed and probably never will—just the tools. It sounds cliché, but it's all about filling needs and linking buyers and sellers, and always will be. PE