How to Get Faster Responses to Requests for Quotes
In today’s marketplace—where publishers’ portfolios are more varied, projects are more complex and deadlines are ever-tighter—one of the biggest challenges facing production professionals is getting fast, accurate responses to requests for quotes (RFQs), often needed “yesterday” from sales reps. Here, top production managers from Haymarket Media and Hachette Filipacchi take you inside their respective production departments and share their strategies to help you streamline your RFQ process, and produce quick, comprehensive results.
Featuring: Elizabeth Graham
Title: Head of Production
Company: Haymarket Media Inc.
I manage a department of production staff that produces 21 titles. We … are asked for quotes daily for items like supplements, inserts, bellybands and many gimmicky specials. … We organize [quotes] for easy access in a shared area [that we can refer to] when we are asked to price something similar. It helps us to provide quick estimates to our publishers. …
We also enforce a strict procedure of getting a finalized quote from the vendor [before] producing any piece. We make sure all considerations to paper, print and postage costs are made. We also encourage our vendors to provide feedback on where we could possibly make [the project] more efficient … for example, if a supplement could be taken down a quarter of an inch in trim size, allowing it to print two-up on a larger press, [and] saving production time and money. …
Effective quoting definitely requires that the [person requesting the quote] completely understands the [project] specs … [and asks] all the [necessary] questions. Examples of obvious questions are trim size, paper stock [and] quantity, but an experienced production person knows to ask further, detailed questions: … Will the cover need a varnish? How will it be distributed? How will the proofing cycle work (will we need more than one set of proofs, can we soft proof, etc.)?