Publishers Changing The Ad Sales Model Using CITRUS™
New York, NY, May 15, 2012—Crowd Science (http://crowdscience.com) today announced the first results from customers on [the performance of] CITRUS, the unique first party audience segmentation and targeting platform for online publishers and content networks. The announcement was made during Internet Week at the Conversational Marketing Summit in New York City. Federated Media Publishing is hosting the event. Since launching CITRUS last October, Crowd Science has acquired an impressive list of online publishing customers including Ziff-Davis, Federated Media Publishing, Huddler, ifood.tv and IndieClick.
Results confirm that CITRUS' first-party segmentation and targeting capabilities change the game for publishers by allowing them to differentiate themselves to advertisers and increase monetization from more of their online audience. The power of the platform comes from its combination of psychographic research and behavioral and contextual targeting, which is then overlaid with proprietary machine learning. The resulting output creates highly accurate audience segments across every pocket of a site or network of sites. This innovation drives a level of detail and clarity for online publishers that are not available using standard analytics or targeting solutions.