AppWatch: A Look at What Publishers Are Launching in the Mobile Space
The app also provides access to the AgWeb markets section, which provides quotes and charts for the agricultural commodities, livestock, financial and metal markets. The new app is free, and available through the iTunes and Android app stores.
Tip: "The first and most obvious app for all media companies to build delivers their existing content within an app format. An RSS-reader-type app can be built simply and inexpensively on top of any number of existing platforms, and customized to create a rich user experience," says Mitch Rouda, senior vice president of e-media for FJM. "That app is likely to generate more page views than a mobile site, and creates a gateway for reaching smartphone audiences. Other apps—and some of the best and most important ones—do specific things with tools and reference databases, but they are harder and more expensive to create and promote, and should probably be thought of as 'gen 2.'"
A Mobile, Mobile App: Cool, But Don't App and Drive
App: Truck Trend
Produced by: Source Interlink Media/MediaWorks
Price: Free, supported by advertising sponsor
Details & Features:
Motor Trend's Truck Trend, focused on trucks and sport utility vehicles, recently announced its new Truck Trend app, developed by parent company Source Interlink Media's (SIM) in-house agency MediaWorks. The app is available for free in the iTunes Store and Android Marketplace.
According to the press release announcing the launch, "The app delivers up-to-date vehicle reviews, photos, videos and more." It also includes "a live Twitter feed tied to the brand's @TruckTrendcom handle and weather forecasts linked to Weather.com with a dynamic interface that changes to reflect temperature and time of day."
"The app was designed to be monetized by sponsorship, and remain free for users," says Michael Beller, vice president, SIM Mediaworks, Source Interlink Media."Ford is the official Sponsor for Q4. It includes placement on every page, an image of the vehicle, and a subsection of the app featuring their web assets."