AppWatch: A Look at What Publishers Are Launching in the Mobile Space
Tip 1: "A must-do for any app is to think about … the device you are building for in terms of what your audience will use. Is it a phone in their hand versus a desktop versus a tablet?" asks Beller. "In Truck Trend's case, we asked the publisher what his audience cares about after they are done with the content, and [when they] have a smartphone with them on the way to work or camping. It was simple and clear: the weather. Thus, we added a real-time geo-driven weather feed into the front screen, as well as having the graphic treatment change with the conditions. This was in addition to all the rich, dynamic content in the app."
Tip 2: "Avoid too many meetings and over-thinking. Put a stake in the ground," says Beller. "Apps can always be updated with new features. Users will help shape that vision in the long term. In the end, it's all about serving them with enriching, engaging and innovating content, and new environments. And that's what we do best as an industry." PE