Why Publishers Need Artificial Intelligence: It’s All About Relevance
In a crowded media industry, where anyone can create a website and deliver content to a large amount of readers, relevance has become more important for publishers than ever before. Publishers must deliver the right content, to the right readers, at the right time, and in the manner that they want to consume it. While this may seem like a tall order, artificial intelligence solutions are making it easier for publishers to deliver content tailored to individual readers.
“We’re talking about building AI that helps engage more meaningful interactions,” said Boomtrain CEO and co-founder Nick Edwards during a recent webinar. “It can connect your readers to the most relevant and engaging content.”
Edwards and UpOut CEO Sam Ho spoke during a webinar titled “7 Steps to Get Started With Artificial Intelligence” and discussed the benefits of AI in the publishing industry. They explained how AI can help publishers deliver the most relevant content to individual readers and drive greater engagement on their websites.
In the following video excerpt, Ho and Edwards explain why AI is an increasingly important tool that publishers must embrace. Watch the complete webinar here.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
