Publishers Press to Offer New Feature that Secures Postal Discounts
Publishers Press, a short- to medium-run magazine printer, will soon include polywrapped publications in the co-mailing feature of its PubXpres Distribution System. PubXpres combines co-palletization, co-mailing and drop shipping into a program that allows smaller publishers to enjoy the postal discounts afforded to larger mailers.
“We are constantly looking for ways to increase mailing efficiency and include more of our customers’ magazines in the program,” says Mark Veatch, vice president of customer service at Publishers Press and project leader for the company’s co-mailing initiatives. “While there are restrictions that will still prevent certain polywrapped titles from participating, we have overcome a hurdle for the vast majority.” Veatch estimates that 80 percent of the company’s standard-sized, polywrapped periodicals-class publications could benefit from the reduced sortation charges resulting from this new venture.
This announcement comes within the middle of testimony of a rate case filed by the U.S. Postal Service. In an effort to discourage inefficient mailing practices, the proposed rates appear to demand double-digit increases for periodicals-class publications that remain in mail sacks. Publishers Press is committed to keeping the USPS a viable partner for its customers by continually developing efficient processes, including the inclusion of qualifying polywrapped publications in its co-mailing program, that enable the USPS to keep costs in check.