Publishers Take Note: Demand for Marketing Services Is “Growing Exponentially”
The merger of design agency Manifest Digital and content marketing agency McMurry/TMG is the latest evidence that marketing services are a lucrative and expanding field for media companies. The agencies merged on July 6th to become Manifest, "an agency that connects experience design, emerging technology, and content to create innovative and compelling customer experiences for brands," according to the press release.
The merger is significant for publishers because it signals advertisers' growing demand for quality content that connects readers with their brands. "Our clients are looking for new ways to engage with their customers. As a result, the demand for fantastic user experience is growing exponentially," said Manifest CEO Jason Benedict in the press release. Publishers can cash in on this demand as well and develop new revenue streams around content marketing services.
This is an opportunity that Publishing Executive will explore in the "Publishing & Media Lab" at the 2015 Content Marketing World in Cleveland on September 11th. The one-day educational lab will instruct publishers on the strategy and tactics needed to develop a content marketing services division. Publishers will learn how to drive revenue by developing scalable content marketing services, how to revamp their organization to lend greater scale to these efforts, and how some publishers are already capitalizing on these opportunities. For more details on the event click here.
And for more coverage of the marketing services opportunity for publishers, check out the Marketing Services Lab.
Read the full press release from Manifest below.
New York ,N.Y., July 6, 2015 -- Manifest Digital, a leader in digital experience design, and McMURRY/TMG, the leader in omni-channel content creation and delivery, are combining to form Manifest, an agency that connects experience design, emerging technology and content to create innovative and compelling customer experiences for brands. Manifest will be based in Chicago and New York with additional offices in Phoenix, St. Louis, Saratoga Springs and Washington, DC.