Publishers Take Note: Demand for Marketing Services Is “Growing Exponentially”
Terms of the deal are undisclosed. The combined company will have 400 employees and a management team comprising executives from both McMURRY/TMG and Manifest Digital. In addition to Benedict and Anderson, the leadership team includes: Carryn Quibell as President; David Barron as COO/CFO; Simon Goodship as Chief Experience Officer; Keith Sedlak as head of business development; and Beth Tomkiw as head of the new healthcare offering, Manifest Life.
"What attracted me to this new agency is the potent combination it creates by marrying journalistic-quality content creation with industry-leading experience design." Anderson noted. "This agency is built on the recognition that content-not delivery by itself-is the means to cultivating long-term customer relationships. We have 175 staff devoted to long- and short-form content creation-editors, journalists, artists and video producers-across six studios in key client markets. It's the first combination of its kind at this scale."
About Manifest Digital
Established in 2001, Manifest Digital shepherds clients through business and brand transformations that connect with audiences in measurable, rewarding ways. Powerful human insights consistently deliver award-winning websites, mobile applications, online campaigns, local events and social movements. A leader in experience design, the agency offers a blend of strategic and tactical services including business, product and market design, with the extensive engineering skillsets required to deliver them.
McMURRY/TMG is the nation's leading independent content marketing agency, dedicated delivering strategic, transformative brand experiences that engage customers and drive measurable results. The agency works to help clients extend brands, boost engagement, build communities and deliver revenue through powerful, meaningful content. Clients include industry leaders such as WebMD, Amtrak, CBS Television, The Ritz-Carlton, Reed Exhibitions, and Baylor Health Care System.
About the Wicks Group of Companies, L.L.C.
The Wicks Group of Companies, L.L.C. (www.wicksgroup.com) is a private equity firm based in New York City that invests in lower-middle-market companies operating in selected segments of the information, education and media industries principally in the United States and Canada. Since its founding in 1989, Wicks has invested over $1 billion of capital in 28 platform companies and approximately 100 add-on acquisitions. The firm has applied a consistent investment strategy since its founding, partnering with high-quality, experienced management teams to build businesses both organically and through acquisitions.