Publishers Will Reveal How To Adapt & Thrive at The Evolution Summit
To address these challenges, Publishing Executive has launched the latest in its Publishing Executive Live series of leadership summits. Dubbed Publishing Executive Live: The Evolution Summit, the event will explore how publishers are reinventing themselves and changing the industry. We’ve assembled a stellar roster of publishing and media leaders to share how they’ve created new revenue streams, revamped their organizations, and redeveloped content strategies to meet the new realities of consumer habits and advertising spend.
The Evolution Summit will be hosted on September 29th at Brasserie 8 ½ in New York City. The event is ideal for C- and D-level publishing executives and will provide concrete strategies that leaders can implement in their own businesses to adapt to the new media landscape. Speakers from U.S. News & World Report, Financial Times, Wired, and Foreign Affairs will speak on topics such as organizational management, the power of new revenue streams like marketing services, podcasts, and ecommerce, and the growing need for smart, data-driven content. Ample networking opportunities will also be provided.
Details on the content planned for September 29th are below. For more information on attending Publishing Executive Live, please contact publisher Matt Steinmetz at email@example.com.
Changing Up Your Game: How Publishers are Adapting in the Multimedia Universe 9:30AM - 10:45AM
True evolution requires more than revising revenue strategy and launching new products. It often requires that publishers alter the very character of their organizations. It requires changes in sales approach and talent strategy. It requires collaboration across audience data, content, and revenue strategies. It requires a more nimble, collaborative, and empowering culture. This session will explore how are publishers are making the organizational changes -- talent, culture, management -- needed to thrive in the multimedia universe.
Moderator: Adam Reinebach, President, Responsive Partners
New Products & Revenue Streams for Magazine Publishers 11:00AM - 12:15PM
How are smart publishers growing revenue? What new product launches have been most successful? How are they growing and monetizing audience in unique ways? This panel will take a look at how publishers have grown video, events, ecommerce, premium content, marketing services, podcasts -- and what’s on the horizon.
Kim Kelleher, Publisher & Chief Revenue Officer, WIRED & Ars Technica
Lynda Hammes, Publisher, Foreign Affairs
The Smart Content Revolution: The Intersection of Content, Data, and Technology 1:45PM - 2:45PM
Content has always been publishers’ bread and butter, but more than ever publishers are leading their revenue strategies with content that resonates with audiences and delivers on advertisers’ objectives. This panel will explore two ways content is becoming more intelligent: through technology and data enablement, and through savvy content strategy and execution.
Brendan Spain, US Commercial Director & Global Client Relationship Director, Financial Times
Stephanie Salmon, VP Data & Information, U.S. News & World Report
Rick Thompson, President & Co-Founder, Greentech Media
Moderator: David Lipsey, Partner, Media & Entertainment, Optimity Advisors
Related story: Finding Reliable Digital Revenue Amidst Technology Flux