Special Report: Thriving in the New Media Universe
The 2011 Publishing Business Conference, produced by Book Business and Publishing Executive magazines, saw its highest attendance in its history. Held at the Marriott Marquis, Times Square, New York, April 4-6, the conference and expo drew more than 1,200 publishing industry executives to its educational sessions and exhibition hall of leading publishing technology and solutions providers.
The educational programming focused on providing strategic information for senior-level executives in book and magazine publishing, with 40-plus sessions throughout the 2.5-day show and tracks dedicated to each publishing audience. This year's theme was "Thriving in the New Media Universe."
"We designed the theme around the idea that publishers are ready to take charge of their futures and move forward successfully amidst the changes surrounding the publishing markets," says Noelle Skodzinski, program director for the Publishing Business Conference & Expo, and editorial director for Book Business and Publishing Executive magazines. "We always aim to provide practical advice attendees can take right to the office to implement, and this year, the caliber of speakers who shared their insights and the mix of attendees who contributed to integral discussions about publishing's future were so inspiring and informative."
"The 2011 Publishing Business Conference & Expo was an excellent conference and definitely worth the investment of attending," said Jennifer A. Mojave, corporate services manager for Castle Connolly Medical Ltd. "Each session I attended exceeded my expectations, and I gained vast knowledge about the industry, best business practices, future predictions ..., etc. I can now share the information I learned with my team and move forth in improving our own business practices, and offer our Castle Connolly publications to our customers over multiple platforms we are investing in."
The conference opened with two high-profile morning sessions on cross-platform publishing and social media strategy, followed by a welcome address by Esquire Editor David Granger. Granger's comment suggesting that most of what he does he does out of "desperation, despondency and despair," rather than simply the desire to innovate, got laughs from a roomful of approximately 500 industry executives.