Innovation, ROI and Weathering a Stormy Economy Dominate Conversations at the 2009 Publishing Business Conference & Expo
(April 3, 2009, Philadelphia, PA) -- In a time in which trade shows and conferences are shrinking or being canceled in virtually every industry, nearly 1,500 publishing executives came together March 23-25 at the 2009 Publishing Business Conference & Expo in New York City to tackle the toughest issues facing their businesses today. Produced by Book Business and Publishing Executive magazines, the Publishing Business Conference featured nearly 100 speakers and 60 conference sessions.
"It is a difficult time for event producers, and most events are obviously being hit hard by the economic challenges facing their attendees and exhibitors. So, we weren't sure what to expect this year, but we felt that it was more important than ever for us to hold this event-to provide strategic and tactical guidance for publishers, to show them what technology and solutions are available to them to help them cut costs and improve their businesses, and to provide a forum for them to share their challenges and ideas with their peers in the industry," says Noelle Skodzinski, editor-in-chief of Publishing Executive and Book Business, and the conference director.
"And, it turned out to be one of the best Publishing Business Conference & Expos ever. In a time of so much doom and gloom, people actually left the conference optimistic, motivated and armed with greater insights on how to move forward through these challenging and transformative times. It was really an amazing three days," she adds.
Conference highlights including a Monday morning keynote address delivered by NPR economic experts Adam Davidson and Alex Blumberg in which the duo detailed what led to the economic meltdown and what might happen next. Davidson and Blumberg then interviewed leading publishing CEOs -- David Steinberger of The Perseus Books Group and Don Pazour of Access Intelligence -- in a candid Q&A on leading a company through these trying times. Monday also provided magazine publishers with techniques to leveraging existing technologies to improve workflow efficiency with the annual IDEAlliance Proofing Summit.
Tuesday's highlights included a poignant keynote panel debating the implications of the Google Book Search settlement for book publishers, and a high-level panel discussion centered on steering magazine publishing companies through the transformative shifts in the media industry.
Attendees were vocal about the success of this year's event.
"Thank you for not canceling this conference!" said Michael Norris, senior analyst, SIMBA Information. "It has never been more important to gather as a group to talk about problems and solutions."
"This seminar was incredible and worth flying all the way from Los Angeles to New York to hear it," remarked Nicole Shell, Bridge Publications Inc., of one session. "It covered exactly what I wanted to know ... and provided tools and contact personnel to help us in the future. Thank you!"
Attendees not only discussed and debated the most pressing issues facing the book and magazine publishing industries today, but also walked away with strategies, tips and tactics to help their companies grow, profit and succeed. The Publishing Business Conference & Expo organizers increased their already-heavy focus on providing practical strategies this year, and this year's conference them, Your Publishing GPS, reflected this focus.
"Excellent program - with a visionary and nuts-and-bolts approach," remarked attendee Florrie Kichler, president of the Independent Book Publishers Association.
The event also included a two-day expo which hosted more than 70 of the industry’s top technology and service providers including Atex, Datatrax, Follett Digital Resources, Foster Printing Service, SendMyAd.com, Content Data Solutions, Managing Editor Inc., Hewlett-Packard, Nstein, InfoPrint Solutions, Texterity, Blue Toad, Quark, Publishers Press, Democrat Printing, Quebecor World, WoodWing Solutions, Cascades Fine Paper and many more. The digital edition of the show guide can be downloaded at www.PublishingBusiness.com.
"Our exhibitors were extremely happy with the quantity and quality of the audience walking the expo floor," says Mark Hertzog, VP/Group Publisher of Book Business, Publishing Executive and the show. "There was a constant buzz of networking between exhibitors and publishers evident the entire time."
Esquire, Harlequin and Others Recognized for Achievements
At the close of the expo on Monday, attendees ventured to the Marriott's Marquis Ballroom for the 2009 SustainPrint and Publishing Innovator of the Year Awards reception and dinner. David Granger, Editor-in-Chief, was on hand to accept the Publishing Innovator of the Year Award for Esquire's e-ink magazine cover. "
Other special honorees that evening included Harlequin Enterprises, Publishing Innovator of the Year for book publishing, and the SustainPrint Award winners: Melcher Media, Boho magazine, University of California Press and Ogden Publications -- which were honored for their achievements in environmental sustainability in publishing.
About Publishing Business Conference & Expo
The Publishing Business Conference & Expo is produced by North American Publishing Co. (NAPCO), publisher of Publishing Executive, Book Business, Target Marketing, Catalog Success, In-Plant Graphics, Printing Impressions, and other leading trade periodicals. The event is North America’s largest exhibition of publishing and production technology and services. For more information, go to www.PublishingBusiness.com.