M&A Report Shows Activity in Data Collection, Digital Media Properties
A recent M&A report from investment banking firm Petsky Prunier shows increased activity in the data mining and digital media/marketing sectors of the publishing business in November.
In the mobile content realm, notable media company acquisitions included News Corp.'s buying a 90 percent stake in Wireless Generation for $360 million. Wireless Generation serves the education industry with mobile data systems and assessment. According to several news outlets, Joel Klein, who will step down Dec. 31 as New York City Schools chancellor to be replaced by Hearst's Cathie Black, will oversee the new venture for News Corp.
News Corp. also took an equity stake in The Rubicon Project, worth $18 million. The move was part of a deal involving Rubicon's purchase of New Corp.'s Fox Audience Network (FAN), which integrates FAN's self-serve ad platform and audience analytics and targeting technologies with Rubicon's yield optimization technologies for online display advertising.
Thomson Reuters was in a buying mood in November, having acquired, for undisclosed amounts, GeneGo Inc., a provider of data mining and analysis solutions in systems biology; Mace Advisors Ltd, which provides bond data for UK markets; and financial and market data provider Highline Financial.
Thomson Reuters expects the Highline Financial acquisition to strengthen its ability to provide financial data on the banking industry to clients, a company spokesperson told Market Watch in November.
In other publishing acquisitions, Federated Media Publishing Inc. bought Big Tent Design, a social networking website designed around forming and promoting local parenting groups, for an undisclosed amount.
"The combination of our two audiences gives marketers a powerful new way to reach the most valuable consumers online. Moms are busy, so they're picky about where they spend their online time. They read high-quality writing from the best bloggers and they engage with each other in the most useful communities," Deanna Brown, president and chief operating officer of Federated Media, said in a November 3 press release.