This Thursday: Surviving the Death of Display Ads
With a variety of new sales strategies focused on things like social media, cross-platform ad campaigns, video, custom content/marketing services and lead generation, some predict the demise of the good-old-fashioned banner ad. Not so fast, others say: Ads associated with content will continue to play a key role in the media mix going forward.
Hear all sides in an intriguing discussion this Thursday, Sept. 13, during the free Publishing Business Virtual Conference & Expo. Panelists for the "Surviving the Death of Display Ads" session are Jay Lauf, Publisher, The Atlantic; Scott R. Singer, Managing Director at Discover Digital Group; and Alex Durham, advertising director, The Saturday Evening Post Society. All are on the front lines of advertising's push into new formats and will provide valuable tips and perspectives for any publisher looking to formulate strategies for future revenue.