BoSacks: No B.S.: Publishing and Change: The game has just begun.
I read a quote today that is the impetus for this month's column. It is by Bertrand Russell, who said, "The point of philosophy is to start with something so simple as not to seem worth stating, and to end with something so paradoxical that no one will believe it."
Sometimes it is the simplest of things that are the hardest to grasp, perhaps because they are, well, so obvious that once you see them, you can't for the life of you understand why you never noticed them before.
So this month I thought I would present some basic concepts from the opening slides of my last lecture at NYU on the Future of Publishing.
The first idea—that the new models of publishing, the evolving Internet and information distribution itself are still very much in their infancy—is the least complex, and yet I find that many people for whatever reason are reluctant to accept it. A sports metaphor that I wish I wrote states that with all the changes, angst, redevelopment and redeployment that our industry has gone through in the last 10 years, "It is barely the top of the first inning and there is only one out." Are you ready to accept that simple and obvious statement?
Every day, broadband gets more ubiquitous with an increased ability to deliver globally. Concurrent with the large digital pipelines for delivery is the development of superior substrates. The mechanics and complexities of iPad-like devices are also in their infancy. Heck, the iPad is barely past its first birthday. We have yet to experience the beauty and versatility of reflective full color e-readers. In all likelihood these will be delivered this year. And then what? Does anyone really think we are finished with revolutionary technologic progress? The truth, as trite as it sounds, is we can only expect the unexpected.