BoSacks: No B.S.: Publishing and Change: The game has just begun.
Another common and simple misunderstanding is about the volume of material out there for the general consumer. It is usually perceived as being just too much. No, actually, it isn't. We are only going to have more and more information available to us, at any time, in any place of our choosing.
Gutenberg started this democratization of knowledge, and the current technologies have taken that concept and process to the 10th power. Today's Internet-connected reader may absorb less specific data and less detail from an increasingly larger reservoir. But more material is available than ever before, and our customers know that they have the wealth of the ages at their fingertips at a moment's notice. This has caused a very subtle social change that is often missed unless you step back for a panoramic moment to view our current media-enriched society. This still-evolving change is all about knowledge—it is now far more important to know how to search for a fact than to actually know a fact.
That societal awareness changes everything. It changes the way our children view the world, and it may change the way we look at our children. They are the offspring of linear parents. We grew up reading books left to right from the top of the page to the bottom. It is my contention that, because of the new and still-developing hyperlinked-media-delivery system in place and still morphing before our very eyes, our children will have the capacity to think in 3D. Yes, they can be reading and clicking hither and yon, while learning and jumping from topic to topic in a system that linear people of the old world can never truly understand. They are born in this as their natural language, while we are digital immigrants with an immigrant's "accent" and the immigrant's difficulty in understanding the nuances of the new "country" we are living in.