Discussion Forum Asks the Question, 'Are Apps the Past?'
Deb Gallagher of the MIT Sloan Management Review said her choice of a Web app for her publication was driven by cost considerations and the nature of their content management system, which handles multiple print and digital streams. The functionality of HTML 5 made it feasible to have one online database flow to all channels (including InDesign for print production), and within this structure, producing Web-based apps offers a simple, seamless option.
To learn more about native apps and Web apps, as well as their real-world use in today's publishing environment, check out this session for free in the on-demand virtual show environment. Sessions are available for viewing and listening until Dec. 17.