Publishing Innovator of the Year
Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant innovation in the past year. Winners are chosen from three categories: magazine, book and STM (scientific, technical & medical) publishing. This year Active Interest Media won for Magazine Publishing, American Physical Society won for STM Publishing and Sourcebooks won for Book Publishing.
Active Interest Media: Redefining the Limits of a Magazine
AIM publishes some of the leading consumer enthusiast magazines, including Yoga Journal, Backpacker and Yachts International. The Boulder-based company has rapidly grown to become a 50-magazine multimedia business in only a decade's time. The outdoorsy brand has made quite a few acquisitions in 2013 alone: In June it acquired Ski and Skiing magazines and in early September announced it had acquired Oxygen, Clean Eating and MuscleMag International. One recent acquisition, Warren Miller Entertainment, provides an entirely new platform. The company plans to create branded television and video through Warren Miller Entertainment to use with various in-house groups such as the Marine Group, Active Living Group, Equine Group and Outdoor Group.
AIM also produces books, conferences and trade shows. The company has even moved into insurance, offering yoga teachers liability insurance through Benefits-Plus with a subscription to Yoga Journal and a special newsletter. USRyder also provides a number of benefits and discounts to people who own horses, including towing insurance. "AIM is 'reverse engineering' our subscriber-reader relationships and finding existing services that we can provide that are complementary to our magazines and other information products," says Susan Rose, director of retail sales. "These are allowing us to extend our relationships with our readers and grow our share of their wallets." AIM is always looking for new ways to expand its business and is doing this by adding more conferences and events to its schedule, and perhaps making new acquisitions.