Fast Stats: Publishing Industry Statistics You Can Use
Buying What They're 'Celling'
58% of U.S. smartphone users access the Internet on their phones every day of the week, and 53% of users do so multiple times per day, according to a collaborative research project by Google and the Mobile Marketing Association (MMA). The study found that 90% of U.S. mobile users have looked for local information on their smartphones, and 87% have taken action after looking. Smartphones are becoming more and more important in shopping—82% of consumers use their smartphones while in a store, while 29% make purchases straight from their phones.
The project also surveyed 1,000 marketing decision makers, and found that only 33% of U.S. businesses have mobile-optimized websites, and only 19% have an app. Sixty-five percent of businesses reported that their mobile strategy is focused primarily on the consumer's pre-purchase research.
Source: Google Mobile Ads Blog, "Global Mobile Research: The Smartphone User & The Mobile Marketer" study by MMA.
Facebook: The Third-Largest 'Country' in the World
Social media is becoming bigger and more influential by the second, and it shows no signs of stopping. Social media expert Erik Qualman reported in his video "Social Media Revolution 2011" that: one in five couples meet online; Facebook gets more weekly traffic in the United States than Google; and 69% of parents are "friends" with their children on social networks. According to Qualman, if Facebook were a country, it would be the third largest in the world. Every minute, 24 hours' worth of video is uploaded to YouTube. Groupon will be the fastest company in history to reach $1 billion in sales, and social media as a whole has overtaken pornography as the top activity on the Internet.
Source: Yahoo News, "Socialnomics: How Social Media Transforms the Way We Live and Do Business" book research by Erik Qualman.
Forrester Research predicts that by the year 2015, twice as many people will own tablet PCs than own dedicated e-readers. The forecast is supported by research conducted by research and advisory firm Changewave, showing that Kindle ownership decreased from 68% to 47% among those surveyed, between February and November 2010, while iPad ownership doubled from 16% to 32%. During the holiday season (quarter) 2010, 7.3 million iPads were sold, compared to 2.9 million Kindles.
Source: Yudu Media e-book report, "The Rise of the e-Book: e-Book Stats and Trends"
Lost to the Competition
In Q1 2011, The Association of Magazine Media (MPA) member magazines saw a median of 29% advertiser attrition, meaning that magazines lost an average of 29% of advertisers to other magazines during the same time period last year. Advertiser attrition is calculated by dividing the number of advertisers lost in Q1 2011 by the total number of advertisers who bought in that magazine in Q1 2010. An advertiser is considered lost when it bought ad pages in Q1 2010, but bought from another MPA member magazine the following year, thus not including companies which went out of business or stopped buying magazine ad space altogether. Figures could not be found for advertiser attrition in 2010 versus 2009.
Source: Magazine Radar Inc.