Publishing Executive Takes the Digital Dive
Any publisher or editor with sufficient pride in the information and ideas they serve to their audiences has at one point fallen in love with the printed magazine. Not just the physical beauty and tactile experience, but the permanence and exclusivity that the single printed issue represents and the focus it demands of readers. Especially today, printed magazines stand as clear signals against the din of the web and an “always on” culture. If you’ve ever written for, edited, designed, or printed a magazine, you probably value the sacredness of the magazine.
So it’d be disingenuous to suggest that we aren’t a little sad that starting in 2016 Publishing Executive will not be printed as a periodical magazine. We’ll still print special topic issues where we see the opportunity and audience demand (hint: look for a special technology issue in the fall), but moving forward, we’ll set our attention on providing valuable content primarily on the web and at live events.
Fortunately, we make this move armed with a bold vision and optimism for the Publishing Executive editorial brand. The publishing industry and supporting vendors have responded tremendously to our live events and these in-the-flesh rendezvous have buoyed the Publishing Executive brand and advanced our mission of building community and serving the most progressive intelligence available to publishers.
A greater digital presence is also an opportunity to be more nimble in our coverage, as well as explore platforms that offer greater user interactivity and engagement, such as video and online learning. Look for more daily reporting and commentary from our growing community of contributors. (Want to write for us?) Expect more in-depth webinars custom designed to help magazine publishers grow their businesses, as well as targeted events of the same stripe.
If you’re not already, I’d encourage you to subscribe to our daily newsletter, Publishing Executive Insight, to keep up to date on all of the above.
As always, I welcome your feedback on topics or issues we should be covering or otherwise. Your insight is invaluable as we ride the waves of media disruption together.
And of course, thanks for reading.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.