Publisher, Meet Your Reader!
We all want to know as much as possible about who is reading our publication, what they want and expect from it, and how to better serve them. These days, there is much data available for use for audience engagement, but how to access it and how to utilize it?
If these questions are on your agenda, you might like to join a free webinar I'm moderating tomorrow afternoon: Meet Your Reader: Using Data to Build Your Audience.
Our speakers are:
Emilie Harkin, Marketing Director, Foreign Affairs
David Foster, CEO, Business Valuation Resources
Greg Wolfe, President, Circulation Specialists, Inc.
We'll discuss how publishers:
- acquire new data
- leverage the data they have on existing customers to better reach their audience
- manage data in general
- use data to successfully grow audience share
Sign up here.