Q&A With Paul Bozuwa, President & COO of Dartmouth Printing Company
The December Issue Publishing Executive featured the re-launch of the Top 20 Magazine Printers, a ranking that lists the largest printers in the U.S. and Canada by revenue. To accompany that ranking, we interviewed top printing executives to find out how the printing industry has changed and the issues they think publishers should be most mindful of in the future. Printing experts shared insights on custom publishing, automated workflows, and the importance of high-quality print content. The Q&As we published in the December issue were just snapshots, but following you'll find the full-length interview with Paul Bozuwa, president and COO of Dartmouth Printing Company at The Sheridan Group.
What should publishers be thinking about when it comes to printing in 2015 and beyond?
In the near term, paper availability and pricing. Current paper industry volatility (plant closings and mergers) will continue to impact planning, particularly with regard to larger than normal issues and supplements. Beyond this, publishers should explore how to leverage their print products to drive the ecosystem of audience and advertiser engagement.
Are you seeing customers doing more things to make their publications special or customized, or are they mostly just trying to produce their products as inexpensively as possible?
Both. Since 2007, we've seen a transition to lower grade stocks and a move to more cost-effective 16-page or larger signatures, vs. 4- and 8-page signatures. Publishers are also holding their advertising placement deadlines open longer to gain additional revenue. Conversely, we have seen an increase in magazine versioning as well as new subscription options targeted to various demographics.
How do the services you offer to publishers differ from what you were doing five years ago?
Our technology services and solutions have grown significantly, as have our specialty print options. We have steadily introduced technologies that take print to online (dynamic editions, mobile apps, QR codes, augmented reality) while at the same time offering a suite of publisher workflow tools designed to help publishers manage their front-end process smarter -- all fully maintained with our personal tech set-up and ongoing support. On the print side, we continue to expand our capabilities to deliver more creative pieces, from a variety of cover coating applications to attention-grabbing add-ons such as belly bands, flip books, tip-ons, and the like.