Q&A With Tim Ohnmacht, General Manager of Magazine & Catalog at Quad/Graphics
The December Issue Publishing Executive featured the re-launch of the Top 20 Magazine Printers, a ranking that lists the largest printers in the U.S. and Canada by revenue. To accompany that ranking, we interviewed top printing executives to find out how the printing industry has changed and the issues they think publishers should be most mindful of in the future. Printing experts shared insights on custom publishing, automated workflows, and the importance of high-quality print content. The Q&As we published in the December issue were just snapshots, but following you'll find the full-length interview with Tim Ohnmacht, general manager of magazine and catalog at Quad/Graphics.
How do the services you offer to publishers differ from what you were doing five years ago?
The Great Recession was transformative for many publishers. With declining revenues across the board, staffs were cut -- in many cases to the proverbial bone. Suddenly publishers were asking us how we could help them offset their staffing cuts with more services on our end. We have seen more interest in our publication workflow solutions, which are designed to streamline publication tasks, including production planning, issue planning, advertising tracking, editorial planning, and more. And as production staffs grew leaner, the remaining people relied more and more on our own publishing production specialists to answer questions and provide advice on everything from paper purchasing and procurement to mail list development to cost-saving mailing and distribution ideas and solutions. Our internal publishing and production specialists increasingly became an extension of the publishers' staffs. And in extreme cases, we have embedded our people into the client publisher organization, working side-by-side with client publisher personnel to maximize production efficiencies and workflow.
We also see a greater interest in tapping the full-offering of our print and related channel services. The concept of a single-source provider grew more popular because it allowed for a more simplified and efficient procurement model. Publishing clients who traditionally had only worked with us on the core magazine printing grew more interested in our direct mail, book, media kit and other forms of printing. Plus we have added the full suite of digital edition and mobile app services for a total multichannel content solutions service continuum. We offer interactive print solutions that get us into providing CGI, 3D animation, video and photography services that complement an omnichannel content evolution across the publishing and printing industries.