Quad/Graphics' New Unit Advances Client-Facing Software Tools
SUSSEX, Wis. -- Quad/Graphics, a printer of magazines, catalogs, books, direct mail and other commercial products, has merged several client-facing tool sets into a new business unit.
Operating as a separate business unit, QuadSystems (www.QuadSystems.com) focuses on developing, marketing and supporting industry-leading publication management systems designed to help magazine publishing, book publishing, advertising and catalog businesses improve operational and cost efficiencies.
The software solutions QuadSystems currently offers are:
• AdSync, which manages all aspects of the magazine advertising process, including sales forecasting, account management, order entry, materials handling and billing.
• Impoze, which manages publishing processes throughout planning, production/manufacturing, printing and distribution.
• PlanSystem3, which integrates simple flat planning and editorial and creative workflows enterprise-wide for magazine publishers, catalogers, ad agencies, educational book publishers and others in the communications industry.
• R.A.P.S. (Regional Ad Planning System), which analyzes and automates complicated regional and demographic production for magazine publishers.
According to Joel Quadracci, Quad/Graphics President & Chief Operating Officer, organizing publication management systems like AdSync, Impoze, PlanSystem3 and R.A.P.S. into a single entity allows for more effective use of resources that will result in more powerful products for clients.
"These industry-leading applications are already proven to improve enterprise-wide collaboration, boost productivity, manage increased complexity and reduce cycle time," says Quadracci . "Now, QuadSystems will take these tools to the next level of support and development."
In 2000, Quad/Graphics acquired Impoze Systems, the software development company that created AdSync, Impoze and R.A.P.S. Additionally, earlier this year Quad/Graphics signed an exclusive North American distributor agreement with Amsterdam-based Van Gennep, developer of PlanSystem3.
QuadSystems is led by Steve Jaeger, who also serves as Quad/Graphics' vice president of Information Systems. "As a Quad/Graphics business unit, QuadSystems is backed by the capabilities of 260 corporate I.T. staff, including software engineers, Web designers, technical writers and reference line support," says Jaeger. "Our goal is to work toward a common information systems platform to help with load-leveling and assistance on special projects. This synergy with Quad/Graphics provides QuadSystems' customers with the resources and support needed to ensure their success."