Quad/Graphics Releases New Online Ad Portal
Quad/Graphics has released AdShuttle.com, a Web-based advertisement processing and delivery system that streamlines the electronic submission of ad files from advertisers and agencies to publishers and printers.
AdShuttle.com uses a three-step process to ensure that advertisers and agencies receive immediate feedback about the quality of their file, and publishers and printers receive pre-flighted ads that are ready to print.
“AdShuttle is uniquely positioned to become an industry-leading ad portal solution because it serves as the gateway to our enterprise ad management/production management system called Publisher’s Studio,” said Steve Jaeger, Quad/Graphics vice president of information systems and infrastructure. “AdShuttle enables publishers to seamlessly manage ad files from the point of submission through production, thereby optimizing efficiency. Ads can be viewed at every step of the process from preflight through traffic and layout, eliminating errors and enabling a higher degree of magazine layout analysis.”
With the new portal, an advertiser is able to upload an ad file and complete an online job ticket. AdShuttle.com crops ad files according to each publisher’s specifications and runs the ad through a pre-flight check to identify potential errors before the publisher receives the file.
Once a file has been submitted, it is immediately available in Publisher’s Studio for review or download in high or low resolution. Publishers can track, view, accept or reject ads, with the option to deliver them (via FTP) to a printer. Reporting is available for all departments.
“[Adshuttle.com is] available 24/7 and you quickly and easily access it online using a standard Web browser. First-time users create their own accounts. Because [it] is a Quad-hosted solution, publishers do not need to devote any time or resources to maintaining it,” Jaeger said.