Quality vs. Vanity
Communicate Your Quality Goals to Your Print Partners
If high quality is a must for your publication, you need to stress that point, as all publishers ask for excellent quality. Communication is key.
As a former art director and production manager, I can appreciate the quest for perfection. But let us not forget that we are in the graphic arts business, and we are not creating a "Mona Lisa." We can smartly achieve the highest-quality printing without going to extremes with timely and costly adjustments that only we see.
—Steven W. Frye
Steven W. Frye is owner of Frye Publication Consulting in Hailey, Idaho. He is an expert in magazine- and catalog- production processes, and has negotiated printing, paper and distribution contracts for dozens of publishers. He can be reached at Steve@SteveFrye.com.